Grace Capwell, Global Public Relations Manager, Emerson
(512) 840-8209 or Grace.Capwell@Emerson.com
Digital Transformation – a catalyst for enhanced productivity and performance in a growth market
Capitalizing on Emerson’s digital automation, E&P software and analytics for enterprise-wide success across the reservoir lifecycle
Coming off deep budget cuts in 2016 and dramatic portfolio realignment in 2017, the oil and gas industry is finally poised for profitability and growth. To capitalize on the growth market, however, companies must mitigate prior years’ loss of expertise and asset investment and find new ways to drive productivity and heighten overall business performance. Digitalization is the catalyst that can make that happen.
Operators recognize the value of digitalization to their business. In a recent Accenture survey, fully two-thirds of upstream leaders agreed on its importance. The drawback was that they found it difficult to describe what digitalization means and how to measure its value or estimate its transformative impact.
Indeed, of those companies making digitalization efforts, far too many have succumbed to taking short cuts, merely developing IT programs or adding a digital process to existing ventures. True digital transformation must be organization-wide, starting with a shift in mindset and the creation of new behaviors, values and decision drivers, combined with industrial platforms robust enough to capitalize on digital applications.
The Emerson approach – Emerson is a global technology and engineering company serving the energy industry. Emerson provides automation technologies, software and consulting services to help customers operate their facilities safely, reliably and profitably.
Emerson has a clear goal across its business – to help operators increase efficiencies and achieve top quartile performance on investment and operational goals in new and established oil and gas reservoirs. Top Quartile performance is defined as achieving operations and capital performance in the top 25 percent of peer companies. Digital transformation plays a major role in achieving that goal.
Digital transformation at Emerson always starts with a clear definition of the business challenges at hand. Companywide efforts are underway to help customers focus more on targeted opportunities and implement digital transformation strategies in a scalable way, starting small and growing over time. This enables them to leverage existing infrastructure and prove benefits before making deep commitments.
The other critical factor in digital transformation – seldom talked about – is people. Successful digitalization requires organizational competencies in five key areas:
- Automated workflows – automating repeatable tasks
- Decision support – getting the right information to experts, onsite or remote
- Mobility – making data freely but securely available wherever it’s needed
- Change management – breaking through the cultural legacies that stymie innovation and organizational momentum
- Workforce training – preparing current workers to transition to smart-collar workers who are digitally enabled
To help customers drive digital transformation, Emerson has developed the broadest and deepest Industrial IoT (IIoT) platform in the industry. It is called the Plantweb™ digital ecosystem, and it includes a broad sensor network, cybersecurity tools, software consulting, and execution services that bring the technology to life. Plantweb is helping operators quantify and capitalize on significant opportunities, including the following examples:
- Maximizing recovery from reservoirs through improved modeling and better targeting for drilling
- Improvements in overall equipment utilization to reduce operating costs
Digital transformation in E&P software –The acquisition of Paradigm last year makes Emerson the largest independent provider of E&P software solutions and strengthens its focus on digital automation and analytics across the reservoir lifecycle. Prime examples include machine learning, being used in seismic and log interpretation to help operators extract hidden value from reservoir data; embedded expertise where software provides relevant contextual information to help make correct reservoir decisions, and forecasting and optimization where production success comes from adopting Bayesian or stochastic software approaches over earlier deterministic modeling methods.
The combination of Roxar and Paradigm software, along with Emerson’s high precision digital measurement and automation solutions, provides operators with the intelligent information and tools they need to digitally integrate reservoir planning and management with topside operations.
Today the Emerson E&P workflow covers seismic processing and imaging, seismic and geological interpretation, formation evaluation, reservoir characterization, modeling and well planning, reservoir engineering and simulation, well construction, drilling and geosteering, and production modeling. This provides operators with everything they need to make profitable investment and field decisions – processing and interpreting data and using this for optimal production decision-making.
Take, for example, Roxar’s Big Loop™ workflow. Reservoir characterization and modeling must accurately represent the underlying seismic data. If not, uncertainties are neglected, leading to incomplete or misleading interpretations. The Big Loop workflow tightly integrates static and dynamic domains and offers the propagation of uncertainties, from seismic characterization through to geological modeling and simulation. The resulting realistic models create a better understanding of the reservoir geometry, more robust reserves estimations and better-informed decisions for future field development scenarios – a real step-change in digital reservoir characterization.
And Emerson’s Paradigm k software, when combined with its reservoir-driven Operational Certainty - a new digital operation model that joins well and equipment surveillance and predictive analytics with reservoir intelligence for production and completion optimization - enables Big Data-inclusive reservoir modeling. This cloud-based, collaborative workflow collects field data and updates the model to forecast performance in real time.
Emerson’s expanded services in both software and process automation provide oil and gas operators – through digital transformation – the intelligent information and tools they need to meet growth challenges, increase operational capabilities and drive top quartile performance.
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